Hasta La Creative!

SKY, Brazil’s largest pay tv company, launched its new Mother’s Day campaign. Created by Ampfy Agency, there are two videos with villain’s moms on screen.

Harley Quinn’s mother, from Suicide Squad Movie, and the Conde Dracula’s mother talk about their kids in hilarious testimonials. As in the real life, they only can see good things. Both movies end with the concept “For your mother, you will always be a hero.”

“We have chosen to use humor to mother’s day, as an idea against the intuitive logic of creating emotional campaigns. If mothers are all the same, villain’s mothers are not different” says Fred Siqueira, CCO of Ampfy.