Hasta La Creative!

To reinforce Sky’s position as a cinematic authority, over the Christmas period, we realised a rich media campaign composed of high-impact formats in which cinematic Santas invade the pages in a spectacular fashion. Also, we released a Facebook Connect application that allows users to send truly spectacular greetings cards: a ‘Godfather’ Santa, Don Natale, is the carrier of a Christmas wish you can’t refuse.

Advertising Agency: M&C Saatchi, Milan, Italy
Creative Director: Luca Scotto Di Carlo, Vincenzo Gasbarro
Senior Art Director: Giuseppe Bizzarro
Senior Copywriter: Fabio Pedroni
Art Director: Lorenzo Picchiotti
Copywriter: Livio Basoli
Head Of Interactive Development: Stefania Sabbatini
Web Designer: Francesco Bagnato, Oliviero Piccoli, Luca Carsenzuola
Account: Margherita Zanvit – Alessandra Bortone
Developer: Mauro Piccin, Giorgio Gramegna (Purple Network), Mauro Mazzei (Purple Network)
Video Post Production: Lorenzo Giovannini (Air Atlantis)
Production Company: (h)films
Director: Vincenzo Gasbarro