Skin Deep Art: Getting a tattoo is a matter of trust

Ever since programmes like Miami Ink stormed onto our screens, tattoos have become a real lifestyle trend. Tattoo artists have sprouted like mushrooms. The Swiss capital of Bern alone is now home to around 100 studios. They are joined by at least the same number of backyard parlours, where hygiene and quality are not generally top priorities. The consequences of letting any alleged tattoo artist loose on your skin are portrayed in the cinema ad for Skin Deep Art. It shows: tattooing is a matter of trust.

?Advertising Agency: Agentur am Flughafen AG?, Switzerland
Creative Director: René Eugster?
Art Directors: Dominique Rutishauser, Valeria Hoerler?
Copywriter: Patrick Lindner
Account Director: Miriam Egli?
Designer: Valeria Hoerler
Production Company: Visual Arts
Producers / Directors: Dennis Ledergerber, Manuel Schneider
Release Date: April 2013

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