Six Ways to Fall in Love With Marketing Again
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Marketing was never for the faint of heart. It requires the insight of a psychologist, the wit of a standup comedian, the stamina of an endurance athlete and a chameleon-like ability to adapt to never-ending business highs and lows.
But if you made the grade, you were rewarded by participating in an industry that attracted the best and brightest. More than that, marketing as a vocation was deeply satisfying because you knew that your work meant factories kept running and people kept getting paychecks.
Today, though, any casual observer can’t help but notice a downright dour mood among marketing folks despite media’s love affair with all things ad-tech. The praise heaped onto the coolest data plays or platform plays or mobile plays belie the fact that it’s anything but playtime for marketers.
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