Six things you need to know about Princi, the store Starbucks is opening in Chicago
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Rocco Princi opened his first store in Villa San Giovanni, Italy and moved his business to Milan in 1986. Back then, Howard Schultz was still convincing the founders of Starbucks that coffeehouses could catch on in the U.S. Now, Starbucks, with more than 13,000 U.S. locations, has invested in Princi, and is bringing to the U.S. a second location of the high-end bakery and bar.
“We as a company were so intrigued by the possibility,” Selim Giray, Starbucks VP of business planning for Princi, recalls of meeting with the Italian chain’s founder about six years ago.
While there definitely won’t be nearly as many locations for Princi, the chain is starting to grow, thanks to Starbucks. On Tuesday, Starbucks will open a Chicago location for Princi, its second U.S. location and its first outside Seattle.
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