Hasta La Creative!

Pereira & O’Dell chief creative officer, PJ Pereira, has been leading the San Francisco-based agency through solid, entertaining work in the last year, from the memorable Smokable Songbook for Snoop Lion, to following up Intel and Toshiba’s social movie "Inside," with the excellent "The Beauty Inside."

Adland can spot him a mile away thanks to his signature eyewear, what he calls those “odd goggles”. They began as an accessory not for style, but for a functional purpose. Because the air in San Francisco is pretty dry, and he doesn’t sleep much, Mr. Pereira’s doctor told him to find some glasses that protected his peepers from the wind. But he says it’s now become part of his persona – some clients even call him “Goggles.”

Mr. Pereira is one of the creativity industry’s outspoken leaders. He has plenty to say – mostly in his own language, which he dubs PortuEnglish – about the need for immigration reform and other subjects. Here, we queried him to learn about the lesser-known aspects of his personality.  

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