Six Things You Didn't Know About J. Walter Thompson NY's Adam Kerj


J. Walter Thompson New York Chief Creative Office Adam Kerj joined the agency at the beginning of the year, taking the reins in the midtown office alongside recently elevated president Lynn Power. Mr. Kerj came to the WPP shop after nearly three years at Dentsu’s digital creative agency 360i.

He was previously a founding partner and executive creative director at Saatchi Sweden and, before that, founding partner and executive creative director at TBWA Sweden. But what about that last name?

1. His last name? It’s kind of made up. His grandfather, Karl Erik Johnson, was a writer and journalist. He began signing books and articles “Kerj” halfway through his career. “I was the first one born into the name Kerj,” said Mr. Kerj. “No one knows how to pronounce it and people in Sweden are confused by it — a lot of them wonder if it’s Latvian.” His father adopted the elder Johnson’s pen name as his surname around age 30.

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