Hasta La Creative!

Ted Royer was recently appointed chief creative officer at Droga5 New York. Since the agency’s founding in 2006, he’s helped to lead much of its best known work, from celebrated efforts like Tap and Decoded, to more recent campaigns for clients like Coke Zero, New Museum and Prudential.

But it seems that the more colorful moments of his life happen outside the job. We chatted with him as part of Creativity’s continuing series of “Things You Didn’t Know” about the ad industry’s creative leaders. When it comes to unearthing some unusual traits, this one does not disappoint.

1. He got into advertising because of the TV show “Bewitched.” Darrin came home with an assignment to write an ad for Napoleon Soap. Of course the real Napoleon showed up and things got crazy. But Ted thought, Wait, that’s a job? Just writing ads?

Continue reading at AdAge.com