Hasta La Creative!

The era of big data is here, and with it comes a smorgasbord of opportunities for marketers to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots, GPS devices, cameras, appliances and satellites, and increasingly sophisticated computer algorithms are attempting to turn it all into actionable intelligence of some sort.

While you are preparing to take maximum advantage of all the glorious opportunities big data offers, keep in mind that big data can also pose serious threats to businesses. Here are six solutions to the headaches that big data can bring.

1. Secure your data

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