Sioo-x Wood Protection: The World's Most Boring Billboard
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Media, Outdoor
Sioo-X
Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly – which is revolutionary. But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden.
Advertising Agency:Stendahls, Sweden
Chief Creative Officer:Martin Cedergren
Copywriter:Mikael Andersson
Art Director:Josefin Thor
Account Director:Jens Flensburg
Production Manager:Anna Lotto
Film photogragher:Jens Dohnberg
Graphic Designer:Samuel Forsström
3d Artist:Carl Björndal
Motion:Carl Björndal
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