‘Sims 2’ Isn’t Just a Game, It’s a Lifestyle


NEW YORK (AdAge.com) — Ikea has inked a deal with "The Sims 2" to provide an online content package, The Sims 2 Ikea Home Stuff, available in late June. And H&M, which signed on with the game last year to provide The Sims 2 H&M Fashion Stuff, is pushing its partnership from virtual world to real world.

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