SimpliSafe plays on America's fears in Super Bowl teaser


Creepy men in the cul-de-sac, stolen packages and footprints in the backyard are just some of the fears security system SimpliSafe plays upon in its teaser for its first Super Bowl commercial.

The company will run a 30-second spot at the end of the first quarter. SimpliSafe worked with Austin-based agency Preacher on the ad and director Matt Aselton of Arts & Sciences.

This marks the first time a home security company will air a Super Bowl ad, according to SimpliSafe.

Continue reading at AdAge.com

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