Aug
09
Simon Wants You to Spend More Time Hanging at the Mall
Posted in: Uncategorized
NEW YORK (AdAge.com) — Mikael Thygesen renounces the death of the mall. As he should: He's chief marketing officer of Indianapolis-based mall operator Simon Property Group and president of Simon Brand Ventures. In this age of social media, online transactions and virtual recreation, the mall still exists, he argues, as a place where people can engage in the physical world — eating, relaxing, escaping and, yes, shopping.
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