Mar
17
Simon & Garfunkel’s ‘Homeward Bound’ Powerfully Drives Coldwell Banker’s Biggest Ad
Posted in: UncategorizedColdwell Banker left transactional ads in the dust long ago, moving past the category trope of showing real estate agents shaking hands with new homeowners in front of a “sold” sign. Instead, the brand has tugged at consumers’ collective heartstrings, focusing for the past several years on its pet rescue program. And now, coinciding with…
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