Feb
05
Signet Jewelers polishes up its agency roster
Posted in: Uncategorized
Just in time for Valentine’s Day, Signet Jewelers has lined up some new agencies to bring in the bling.
The retailer said Tuesday it has tapped WPP’s MediaCom for media buying and planning for its Kay, Jared the Galleria of Jewelry, Zales and Piercing Pagoda brands in the U.S. At the same time, Signet appointed Zimmerman as its creative and strategic agency for Kay; and tapped Badger & Winters as its agency-of-record for Zales. The marketer said the appointments are part of its “Path to Brilliance” transformation plan to make it more customer-first, omni-channel, agile and efficient.
Omnicom’s OMD and Publicis Media’s Digitas previously handled media for the 3,500-store chain.
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