Hasta La Creative!

Regardless of what you think about the new cans, it's clear the world has gone truly haywire when BBDO is no longer Pepsi's lead agency. BBDO had the account for 48 years. 48. That's almost 50 years for those of you keeping score at home.  In ad years that's akin to an epoch.  Adweek is reporting that the account is shifting to TBWA\C\D.Yeah, it's all within the Omnicom family but still. We make no judgment on the right or wrong of it. It's just that few (any?) advertising marriages have been so incredibly stable. The sun rises in the East and BBDO is Pepsi's agency. Please note this in your ongoing study of advertising history. This change is a certain sign that the poles of the Earth shall reverse themselves at any minute.