Hasta La Creative!

Madison Avenue has helped the U.S. government fight everything from wartime foes to teen smoking. But now that Washington is locked in conflict with ISIS, a deadly enemy with sophisticated propaganda skills, adland seems very far from the front. Where are the country’s best communications professionals during the propaganda battle of our time?

Many have ideas to help, even for a conflict that doesn’t lend itself to traditional communications strategies, but the government so far has been tentative.

Richard Stengel, undersecretary for public diplomacy and public affairs and head of a State division charged with waging the communications fight against ISIS, said he has had informal contacts with marketing professionals.

Continue reading at AdAge.com