Hasta La Creative!

Since space travel first launched, people have dreamed of walking, exploring and, yes, advertising on the moon. The science fiction novelists imagined it first, with Heinlein’s famous “The Man Who Sold the Moon” (1951), and today’s marketers — buoyed by a wave of space entrepreneurs — are looking at the moon and beyond as the next frontier of advertising.

But before you start spending beyond the stratosphere — both literally and figuratively — it’s important to recognize that not all marketing moonshots are creative equals. A bold mission is only truly successful when the journey eclipses the stunt to live on in your day-to-day, on-the-ground marketing.

Space as a stunt

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