ShondaLand's 'Still Star-Crossed' Stumbles in Memorial Day Debut
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The series premiere of ABC’s latest ShondaLand confection failed to drum up much interest on Monday night, as the “Still Star-Crossed” pilot proved to be the least-watched hour on the Big Four broadcast nets.
According to Nielsen preliminary fast affiliate ratings, “Still Star-Crossed” averaged just 2.43 million viewers and a 0.5 rating in the adults 18-to-49 demo, marking a 29% decline compared to the year-ago 0.7 served up by the season four premiere of “Mistresses.”
While the early returns for “Still Star-Crossed” were perhaps lower than anticipated, it’s worth noting that the in-season ShondaLand series “Scandal” and “How to Get Away with Murder” tend to gain about one-half a ratings point upon adjustment to the C3 currency. That said, the show would appear to have squandered two-thirds of the lead-in afforded it by “The Bachelorette,” which delivered a 1.5 rating in its time-slot debut.
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