May
18
Shonda Rhimes on Why Her Work With Dove Doesn't Feel Commercial
Posted in: Uncategorized
Shonda Rhimes gets her first commercial production credit with today’s debut of a video for Dove.
Of course, she’s got plenty of other credits as writer and producer of such hits as “Grey’s Anatomy,” “Scandal,” and more. And she says in an interview with Ad Age that her collaboration with Unilever on Real Beauty Productions doesn’t really feel like commercial production, though it’s quite different from her day job.
The project began in March by soliciting stories from women around beauty and self-esteem. The first video features Catherine Meredith, who last year started “Fat Girls Dance,” which produces weekly videos distributed via social media.
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