Mar
14
Shock Top Beer Debuts National Campaign as it Battles Blue Moon
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Anheuser-Busch InBev is about to make a significant new investment in its Shock Top brand. And the 8-year-old wheat beer is shooting for the moon. That would be Blue Moon, a larger, older and bigger-spending competitor owned by MillerCoors.
The campaign is by independent agency Group 360, St. Louis. Shock Top had been working with 72andSunny, but Mr. Aguilera said the brand is currently not using the MDC Partners-owned shop.
The new ads make use of Shock Top’s ongoing “Live Life Unfiltered” tagline, which is play on the unfiltered brew, as well as a way to push an adventurous personality for the brand, Mr. Aguilera said. The new investment comes as the brand adds a fourth flavor variety to its full-time lineup: Honey Bourbon Cask Wheat.
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