Jan
30
Shelly Lazarus: Brands Are More Than Checkbooks for Content
Posted in: Uncategorized
LAS VEGAS (AdAge.com) — Fund-seeking content producers and programmers got a big wake-up call on branded entertainment from Shelly Lazarus this morning at the National Association of Television Program Executives Conference here. "Brands are more than checkbooks to develop content," the Ogilvy & Mather CEO said in a question-and-answer session with Ad Age editor Jonah Bloom.
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