Feb
07
Shared Experience Is Worth the Price of a Super Bowl Ad
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. The Super Bowl is coming up, which is a major competitive event for–you guessed it–advertisers. If you’re reading this column, you’ll probably focus a lot on the commercials while watching the…
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