Shakira Dances in ‘Fantasy Forest’ in New Activia Campaign
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The campaign, called “Dare to Feel Good,” is by Vinizius Young & Rubicam, Barcelona. The ad’s soundtrack is a new song by Shakira called “Dare (La La La)” that is part of a new album set for release later this month.
“This new campaign demonstrates the connection between how you feel when your digestive system is working well and your overall well-being,” Jeffrey Rothman, VP of marketing for The Dannon Co., said in a statement. “Like no one else in the world, Shakira’s performance illustrates how feeling good on the inside can help you feel wonderful overall.”
After parting ways with Ms. Curtis, Activia for most of 2014 in the U.S. has been running a campaign called “Activia Tummies. Happy People” that features three star endorsers: singer and actress Reba McEntire; celebrity health expert Travis Stork; and Laila Ali, a retired boxer and daughter of Muhammad Ali.
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