Shaking Up the Ethnic-Care Aisle
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The space is ripe for new players, he said, because it doesn’t readily offer the billion-dollar opportunities big players prefer, and because e-commerce makes it increasingly easy to cater to the market’s specialized tastes. Tastes he believes are ignored by the giants of personal care and retailing.
Silicon Valley’s interest is only one factor shaking up what was once an arguably dusty corner of personal care. Changes in African-American hairstyles and a less ethnic-focused approach to marketing are playing a role too.
“In the past four or five years, hairstyle trends have changed dramatically,” said Cyrus Bulsara, CEO of Professional Consultants, which analyzes beauty with a particular focus on the salon hair-care category. “Blacks used to have straight hair, relaxed hair or curly permed hair. They used to do a lot of chemical processing. But now natural, ‘fro and locs are the three top trends.”
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