Shaken, Not Stirred: Starbucks Baristas Just Got Even More Bartender-ish
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dr Pepper strikes a patriotic note in a spot that builds on its continuing “Always One of a Kind” campaign, while Pennzoil extends its campaign starring country music icon Tim McGraw by showing him sinking a basketball by, uh, using his guitar as a bat (you’ll just have to watch it). And Starbucks — having just rolled out Oprah Chai Tea in time for Mother’s Day — continues its big push in the tea space by promoting its Teavana Shaken Iced Teas, which, according to Starbucks, its baristas shake “by hand 10 times to mix and unlock the unique flavors.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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