Jan
30
Shake Shack Dazzles Wall Street, Spends Next To Nothing On Marketing
Posted in: Uncategorized
Wall Street is gobbling up Shake Shack’s initial public offering.
The company announced the pricing of its shares on Thursday at $21, and by by time trading began today, the stock hit $47 per share. That’s more than double an IPO price that had already exceeded expectations.
Given all the hype, you’d be forgiven for thinking the chain is bigger than it is or that it spends millions on advertising.
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