Seven Strong Unions Earn Honorable Mention in Ad Age’s Agency-Client Marriages Contest
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This week Ad Age announced the Gold winner in our first client-agency marriage contest, which was BBDO Minneapolis and Hormel’s 83-year-long relationship. We also honored Publicis Kaplan Thaler and Procter & Gamble’s Charmin brand with the Silver award, for going strong for more than 50 years and enjoying talking about poop and toilet paper. But there are a few more lasting, admirable relationships that adland can learn from. Read on to see what’s behind these seven notable agency-client unions.
HAWORTH AND TARGET
Despite all the talk of marketers leaving their media agencies for shops with bigger scale and lower pricing, the Target-Haworth relationship is still going strong after 43 years. The independent agency added an 8-year-old Target as its first client in 1970. “Our business has grown substantially since then,” said the company. “Haworth has a knack for putting Target at the heart of pop-culture moments that fuel talk value.” Memorable moments include a takeover of The New Yorker and a recent tie-in to the storyline of the ABC show “Revenge.”
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