Hasta La Creative!

In the book “Tribal Leadership,” the authors identify the five stages of culture, ranging from a “prison culture” to what could be described as a utopian giddiness. The prison culture is defined by hopelessness, with each member trying to undermine the other. There is zero trust.

The concept of trust and goodwill in relationships has been studied in depth. The prisoner’s dilemma is one example, while The Trust Game is another. In both examples, and many other studies done on trust, the findings are always the same: The best outcomes for all participants occur when the parties decide to trust each other. This means they don’t seek to undermine each other, cheat, steal, or accuse.

If we look at the shots being fired back and forth between the ANA and the 4As, between marketers and holding companies, we’ve regressed to a prison culture in which all observable trust has been broken.

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