Jun
24
Serta Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers
Posted in: UncategorizedIn the face of continued pressure from digitally native, direct-to-consumer mattress brands, Serta Simmons Bedding is continuing to readjust to shifting consumer preferences by increasing direct-to-consumer options and targeting younger audiences. This year, the conglomerate worked with agency Burns Group to completely reinvent the oldest of its brands, Simmons. It created a new brand identity…
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