Mar
13
'Serial' Opens the Door for Podcasts to Join the Upfronts
Posted in: Uncategorized
Podcasts are joining the upfront marketplace, as NPR plans its first presentation to the ad community following the success of “Serial.”
NPR said it will host what it’s calling a podcast upfront for the NPR, WNYC and WBEZ brands during the last week in April, where it will present its plans.
There’s been a surge in interest among marketers for podcasts following the success of “Serial,” which investigates the 1999 murder of a Baltimore high school student.
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