Serial Heads to Cannes in Search of Brand Partners
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Serial, the massively successful podcast, is heading to the Cannes Lions International Festival of Creativity in hopes of exploring new relationships with like-minded marketers.
In its first season, the podcast investigated the 1999 murder of a Baltimore high school student, and won a cult following. It has been downloaded more than 86 million times and was the first podcast to win a Peabody Award. Now, as Serial preps for the highly anticipated season two — and the seasons it expects to follow — it is open for business.
The podcast is from the creators of This American Life and is a production of WBEZ Chicago. For that reason, many might assume it is bound by the same restrictions that govern public radio, but that’s not the case. Serial depends on advertising — not underwriting, as public radio does — and listener donations.
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