Senators Urge Nickelodeon To Crack Down On Unhealthy Food Ads
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A year after Walt Disney Co. put restrictions on food advertising to children, four U.S. senators are pressuring Nickelodeon to follow suit.
"We’re calling on Nickelodeon– the biggest source of food ads viewed by kids– to stop the pitches for unhealthy foods like sugary cereals and sweet snacks that are powerfully promoting childhood obesity," Sen. Richard Blumenthal, D-Conn., said in a statement today.
He was joined in the push by fellow Democrats Jay Rockefeller of West Virginia, Tom Harkin of Iowa and Dick Durbin of Illinois. In a letter to Nickelodeon and parent company Viacom, the senators called on the children’s network to "implement a clear policy to guide the marketing of food to children on Nickelodeon’s various media platforms, including the advertisements on your channels, internet sites, and mobile platforms."
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