Seeing Double on Wendy’s 99-Cent Menu


CHICAGO (AdAge.com) — While much of the fast-food industry is retooling its value proposition, Wendy's is doubling down with burgers. The chain is adding a "double stack" cheeseburger to its 99-cent menu and promoting its junior bacon cheeseburger and crispy chicken sandwich that are also selling for under a buck.

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