Hasta La Creative!

You probably saw this coming: New York Magazine’s Hurricane Sandy cover, dated Nov. 12, 2012, has just been named the Cover of the Year by the American Society of Magazine Editors. ASME’s citation reads:

Shot on the Wednesday evening after Hurricane Sandy hit, Iwan Baan’s photograph of Manhattan, half aglow and half dark, captured the larger story of a powerful city rendered powerless. A true viral phenomenon, the image became an instant icon of the event — [and a] magazine cover that many New Yorkers have saved for posterity. In fact, a poster version was offered for sale by the Museum of Modern Art.

How did Baan capture the image? At the time of publication, New York magazine’s The Cut blog offered the back story. During half an hour spent circling over the city in a hastily rented helicopter, Baan took “between 2,000 and 2,500 shots — 80 percent of the shots are a blur, 10 percent are maybe useable, and 1 percent were really sharp.”

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