Feb
26
See The Spots: Preview Coke's Big New Global Bottle Campaign
Posted in: Uncategorized
Coca-Cola is about to throw a big — and expensive — global birthday party for its 100-year-old bottle.
A yearlong centennial campaign will include 14 TV ads, a custom anthem, a traveling art exhibit, a global art competition and an outdoor and digital campaign featuring images of Elvis Presley, Marilyn Monroe and Ray Charles, according to details released Thursday.
The campaign, which executives first teased last week, celebrates the curvy “contour” bottle that was patented in 1915. Ads will run in more than 140 countries. Most of the TV spots are by Wieden & Kennedy, Portland and Ogilvy & Mather, Paris. Contributions also came from Sid Lee, Canada and McCann, Madrid.
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