See the Spots: Method Makes a Pretty Mess to Back Its Products
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Green cleaning ads are getting a decidedly new look, as Method launches a campaign via connected TV, digital, outdoor and in-store that encourages people to joyfully make messes with the confidence that natural products can clean them up.
The new effort from Muhtayzik/Hoffer and digital shop Essence shows in highly stylized slow-mo sequences people making intentional messes using a leaf blower on birthday cake, throwing fruit into a fan or hitting meatballs with golf clubs with the slogans “fear no mess” and “Method: Clean ingredients for dirty play.”
Method will put $12 million behind the effort, which won’t make it to conventional TV, but will appear on connected TV devices, YouTube pre-roll, Facebook, Instagram, Pinterest, the Viggle app, in-store and elsewhere out-of-home. The latter placements are meant to “stop pedestrians in their tracks by presenting a surprising video loop where each mess execution is seemingly endless and magical.”
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