Apr
02
See the Spots: Coke Searched the Globe for Massive World Cup Campaign
Posted in: Uncategorized
Coca-Cola is going inclusive.
The beverage brand is launching its biggest-ever campaign — “The World’s Cup” — created for the 2014 FIFA World Cup that will be played in Brazil starting June 12. Rival Pepsi has also launched a global soccer campaign.
At the centerpiece of the campaign is “One World, One Game,” a film that will go live around the world Wednesday. Created by Wieden & Kennedy, Sao Paulo, the film invites young people from around the world to attend the cup. Those invited included people from an isolated community in the Amazon, to the city of Ramallah in Palestine, and those from the tsunami-ravaged area of Otsuchi in Japan.
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