See the Spot: Key and Peele Promote Samsung TVs During Oscars
Posted in: UncategorizedLast year, Samsung stole the Oscar spotlight with its Galaxy phone when the show provided the canvas for a celebrity selfie that ricocheted around the web. This year, the marketer shifted attention to different hardware.
The Korean marketer used its air time in the Academy Awards Sunday night partly to promote the high-definition TV model, SUHD TV, that it introduced in January: One spot shows a roster of actors including Comedy Central duo Keegan-Michael Key and Jordan Peele waxing nostalgic about their favorite movie and TV scenes. It ends with the tagline “The best TV deserves the best TV.”
In another Samsung ad, an amateur director shoots a film using Samsung devices. The spot features the brand’s large Note phone and tablets, with a brief apperance of its virtual reality headset, Gear VR, at the end.
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