See the Spot: Is Walmart Really Saying It Pays Workers $15 an Hour?
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Is Walmart falsely implying that its workers make a living wage — specifically the $15-an-hour minimum sought by some advocacy groups? The giant retailer may soon be answering that question for the Federal Trade Commission, after an unusual move by the National Advertising Division of the Council of Better Business Bureaus.
The NAD announced last week that it had referred the Walmart ad to the FTC after Walmart refused to participate in an NAD review, saying the ad that first aired in May on TV and online didn’t make those implications and the NAD isn’t qualified to review the matter.
One of the advocacy groups that typically criticizes Walmart’s employment practices Making Change at Walmart today joined the NAD in calling on the FTC to review the ad. The FTC didn’t immediately return calls on whether it’s inquiring, and generally doesn’t comment on cases in progress. But NAD Director Andrea Levine said the commission usually does take up matters referred by the group.
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