Apr
24
See the Spot: ‘I Have SAM in My Pants’
Posted in: Uncategorized
Poise is pushing double-entendre boundaries to get younger women to try its new product relying on a young mom joyfully announcing: “I have SAM in my pants.”
In a TV spot from Ogilvy & Mather, New York, one mom seemingly overshares with another at a school function about “SAM,” who sounds like a guy, but is really an acronym for super-absorbent material. SAM, the mom confides, is “really small” but “can last for hours.”
With a look of smug satisfaction, she delves further into TMI territory by revealing she’s really talking about Kimberly-Clark Corp.’s new Poise Microliners.
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