See the Ad Stop-Motion Artist Pes Created for Honda
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Honda has reunited with stop-motion artist Pes for an ad that kicks off a big new campaign for its 2017 Ridgeline pickup.
A TV ad debuting Friday during the opening ceremony of the Olympic Games uses stop-motion filming in an attempt to portray the versatility and utility of the truck, which hit the market in late June. The ad shows six Honda Ridgeline trucks hauling materials to construct what appear to be five distinct construction projects, including a playground, a garden and a motorcycle racing track. But as the camera pans out, the scenes come together to spell out “Honda” as a voiceover declares, “If you can dream it, you can do it.”
Pes, whose full name is Adam Pesapane, last worked with Honda for a spot called “Paper” that debuted in September and weaved together roughly 3,000 hand-drawn illustrations using stop-motion filming that took viewers through a paper-flipping, historical journey of Honda products. The ad was added to the permanent collection at The Museum of Modern Art via the Association of Independent Commercial Producers awards. Pes earlier gained notoriety with playful object-based, stop-motion film shorts including “Western Spaghetti,” and “Fresh Guacamole.”
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