See Some of the Best Latin American Work Going to Cannes
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Unusual creative ideas flourish in Latin America. They’re often related to sports, from a beer bottle-opening tooth implant in Argentina to training soccer fans’ moms to be the security guards at a violence-prone sports stadium in Brazil. Sometimes sophisticated new technology is developed, while other campaigns invent new media as simple as bedsheets hanging on terraces.
Ad Age’s partner in Spanish-speaking Latin America, Adlatina, worked with us to gather some of the Latin American creative work that judges and festival goers will be looking at this coming week at the Cannes Lions International Festival of Creativity. (More than 40 campaigns, compiled by Adlatina in this year’s edition of “Standouts,” can be viewed here.
Here are a few of our favorites:
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