See Kendall Jenner in Her New Pepsi Ad
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Pepsi has turned to the Kardashian clan for its next supermodel ad star. Kendall Jenner, half-sister to Kim, Khlo and Kourtney Kardashian, is featured in a new ad called “Jump In” that represents the next chapter in the soda brand’s “Live for Now” campaign.
The ad is by PepsiCo’s in-house content creation arm, Creators League Studio, which continues to gain major assignments from the marketer. Ms. Jenner follows in a long line of celebrities that have fronted Pepsi campaigns over the decades, including Michael Jackson, Britney Spears and Beyonc.
In coverage of the new ad, Hollywood media today began drawing comparisons to Cindy Crawford, who famously appeared in a steamy 1992 Super Bowl ad for the brand. That seems like an overhyped comparison considering that Ms. Crawford’s ad — in which she appeared in jean shorts and a tight tank top as two boys gawked — is considered one of the best Pepsi Super Bowl ads.
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