See how brands are promoting empowerment for International Women's Day


Brands from Etsy to Walmart to the U.S. Air Force are running campaigns this year for International Women’s Day to celebrate women’s empowerment, honor their achievements or call for more progress on gender equality.

GRRRL Clothing, working with creative agency LO:LA, posted Instagram videos calling for an end to racism, body-related bullying, domestic violence, sexual assault and inequality. One video opens with a voiceover saying: “When we told you ‘no,’ that should have been enough. When we say ‘stop,’ you stop.” To get that message through, the women in the video leave messages behind at stop signs in downtown Los Angeles.

Walmart released a commercial about women executives who worked their way up the ranks of the company after starting out as cashiers, trainees and interns. “In 2018 alone, over 150,000 women were promoted at Walmart,” the ad says.

Continue reading at AdAge.com

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