Feb
26
See Generation Z's Top 10 Advertisers on TV
Posted in: UncategorizedForget the “idealistic” millennials and Generation X. It looks like Generation Z really cares about animal cruelty: The ASPCA was the most memorable TV advertiser among 13-to-19-year-olds since January 2014, according to a new ranking from Nielsen.
The company asked a sample of young viewers which commercials they remembered and whether they could correctly identify the brand it advertised.
The ASPCA’s heart-rending ads against animal cruelty were 2.63 times more likely to be remembered and associated with the correct brand among those 13-to-19 than the average commercial they saw, Nielsen said.
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