Hasta La Creative!

The Securities and Exchange Commission has asked Twitter a question that many observers also have: why not disclose your number of daily active users?

Twitter reports the number of monthly active users, which has been stalled at about 328 million for two quarters. The company tells investors to focus instead on the percentage growth of people who use it daily, which has increased more than 10% in each of the last three quarters. But Twitter doesn’t say what that percentage represents.

In a May 10 letter, the SEC asked for Twitter to explain that choice, and “tell us how the percentage change information provides an investor with a clear understanding of user engagement on your platform.”

Continue reading at AdAge.com