Apr
21
Seattle’s Best ‘Duncan’ Ads an Epic Fail in Media Strategy
Posted in: Uncategorized
If one of the country’s big brands unveils an online-only campaign mocking a competitor using said competitor’s name and no one pays attention, does it make a sound?
Yes. A tiny one. A little squeal of frustration that would sound like, “What about me?” But no one’s paying attention to that, either.
Not when one of the country’s other massive brands did much the same thing, but dropped a few metric tons of cash to run its campaign on fusty old TV and — how old school is this? — some extra change on a PR effort.
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