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SEAT SAFE DRIVE is an innovative mobile app, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: “Daddy don’t speed.”
SEAT SAFE DRIVE is free, available on App Store and Google market, on Spanish and English languages.

The App allows a child (or a loved one) to record a personalized message to be played on the smartphone of the father (driver) whenever he exceeds the speed limit.
In other words, the 21st century: “Daddy don’t speed “.
wSEAT SAVE DRIVE APP also permits the loved one’s photo to be displayed, organized in different parameters. Additionally, when the trip finishes, the app provides statistics about where and when the driver has run too fast. Thus, when the user repeats the journey, he will know where he should be more careful and drive slowly.

How does Seat Safe Drive app work? SEAT Safe Drive is the easy and effective SEAT application that benefits a safer driving. It is very easy and effective. The driver can take a photo and record a message of someone important to him and every time the app, through a GPS system, detects the allowed driving speed is exceeded, the photo and the message would be activated. Once the driver listens to the message, it would remind him what is really important and this way he would decide to lift his foot off the gas.

Advertising Agency: Grey, Barcelona, Spain
Advertising Agency: Grey, London, United Kingdom
Creatives: Antonio Montero, Enric Nel.lo, Raul Gassol, Luke Scholler, Nacho Gómez, Bastian Kühl, Alejandro Arriagada y Marta Díez.
Digital production: Joaquín García-Morato, Juanjo Rogado