Hasta La Creative!

With its earnings continuing to tank and its future called into question, Sears Holdings Corp. on Wednesday turned to an old standby for a company pleading its case to the media, analysts and consumers: the corporate blog.

In a post, Leena Munjal, SVP of Sears Holdings, head of the retailer’s customer experience and integrated retail teams, addressed the conditions at its 2,000 Sears and Kmart stores, which had been the focal point of a recent online brewhaha.

“As much as we want to get every experience right, we know we are not perfect. However, make no mistake; we understand that in the hyper-competitive retail industry, when we aren’t perfect we have to get it right, and quickly,” Ms. Munjal wrote.

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